Definition
A salesperson is primarily involved in the personal process of assisting and/or persuading a potential customer to buy a product to the mutual benefit of both buyer and seller.
A canvasser or house-to-house salesperson is one who is primarily engaged in qualifying prospective customers or making sales directly to ultimate consumers in their homes.
A sales engineer (or technical salesperson) is a salesperson who has extensive product knowledge and uses this knowledge as the focal aspect of the sales presentation.
A sales report is submitted by salespeople to inform management about what is happening in the field. Most managers expect salespeople to report competitive activities, reactions of customers to company policies and products, as well as any other information management should know. They often include such information as the number of calls made, orders taken, miles traveled, days worked, new prospects called on, and new accounts sold.
Sales reports can provide records for evaluating sales force performance.
See Also
Sales force compensation
Sales force evaluation
References
- American Marketing Association, AMA Dictionary.