ISO 10668 Brand Valuation


ISO 10668 is an international meta-standard which specifies a framework for monetary brand valuation, including objectives, bases of valuation, approaches to valuation, methods of valuation and sourcing of quality data and assumptions. It also specifies methods for reporting the results of such valuation.

See also

ISO 20671 Brand Evaluation


  1. International Organization for Standardization ISO 10668:2010

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