ISO 20671 Brand Evaluation


ISO 20671 is an international meta-standard which puts forth a rigorous framework and set of principles for conducting systematic brand evaluations.

ISO 20671 is sometimes referred to as marketing’s ‘Golden Ticket’ as it is used by marketing professionals to explain the contribution of branding to enterprise value thereby opening dialog with corporate leadership.

See also

International Organization for Standardization (ISO)
ISO 20671: Brand Evaluation – The Golden Ticket for Marketers



  1. International Organization for Standardization, ISO 20671:2018.

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