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Home Marketing Institutions and Organizations

Marketing Institutions and Organizations

By Acronym:

A B C D

4As – American Association of Advertising Agencies
AAF – American Advertising Federation
AMA – American Marketing Association
ARF – Advertising Research Foundation
ANA – Association of National Advertisers

E

EBI – European Brand Institute
EIDR – Entertainment Identifier Registry

F G H

FTC – Federal Trade Commission

I J K L

IAB – Interactive Advertising Bureau
ISO – International Organization for Standardization

M

MAF – Marketing Accountability Foundation
MASB – Marketing Accountability Standards Board
MRC – Media Rating Council
MSI – Marketing Science Institute

N O P Q R

NAD – National Advertising Division
NARB – National Advertising Review Board

S

SEC – Security and Exchange Commission

T U V W X Y Z

TVB – Television Bureau of Advertising

By Name

A B

Ad-ID
Ad Council
Advertising Research Foundation (ARF)
American Advertising Federation (AAF)
American Association of Advertising Agencies (4As)
American Marketing Association (AMA)
American National Standards Institute (ANSI)
Association of National Advertisers (ANA)

C

Chartered Institute of Marketing

D

Digital Marketing Association

E

Entertainment Identifier Registry (EIDR)
European Brand Institute (EBI)

F G H

Federal Trade Commission (FTC)

I J K L

Interactive Advertising Bureau (IAB)
International Organization for Standardization (ISO)

M

Marketing Accountability Foundation (MAF)
Marketing Accountability Standards Board (MASB)
Marketing Science Institute (MSI)
Media Rating Council (MRC)

N O

National Advertising Division (NAD)
National Advertising Review Board (NARB)

P Q R

Patent and Trademark Office

S

Security and Exchange Commission (SEC)

T

Television Bureau of Advertising (TVB)

U V W X Y Z

U.S. Census of Business

See also

Marketing Acronyms, Initials and Abbreviations

Marketing Acts, Regulations and Standards

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The Universal Marketing Dictionary is a free educational resource from MASB ©2023 Marketing Accountability Standards Board

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