Marketing Acronyms, Initials and Abbreviations

A

AAU      awareness, attitudes and usage
ABC      activity-based costing
ACM      automatic checkout machine
ACV      all commodity volume
AHP      analytical hierarchy process
AI          artificial intelligence
AIDA      attention-interest-desire-action
AIO        activities-interest-options
ANOVA      analysis of variance
AOG      arrival of goods
AOR      agency of record
APT      Arbitrage Pricing Theory
ATR      awareness-trial-repeat

B

B&M      brick(s) and mortar
B2B      business to business
B2C      business to consumer
BDI      Brand Development Index
BP/C      brand preference/choice
BPI      Buying Power Index

C

CAGR      compound annual growth rate
CAI      computer-assisted interviewing
CAPM      capital asset pricing model
CBD     cash before delivery
CDI      Category Development Index
CFR      cost and freight
CIA      cash in advance
CIF      cost insurance freight
CIR      Continuous Improvement in Return
CLTV      customer lifetime value
CLV      customer lifetime value
CMA      census metropolitan area
CMSA      consolidated metropolitan statistical area
COD      cash on delivery / collect on delivery
CP      customer profit
CPC      cost per click
CPG      consumer packaged good
CPI      cost per impression
CPM     cost per thousand (impressions)
CPP      cost per rating point
CPRP      cost per rating point
CPT      cost per thousand (impressions)
CR      concentration ratio
CRP      cost per rating point / capacity requirements planning
CSS   cascading style sheets
CTR      click-through rate
CTV     connected television

D

DAR      day-after recall
DINK      double income–no kids
DMP      data management platform
DPP      direct product profitability
DSP      demand side platform
DSS       decision support system
DTC      direct to consumer

E

EBITDA    earnings before interest, taxes, depreciation and amortization
eCPM      effective cost per mille (thousand)
EDLP      everyday low price
EIDR      Entertainment Identifier Registry
EVA      economic value added

F

FAK      freight all kinds
FAQ      frequently asked questions
FAS      free alongside ship
FMCG    fast-moving consumer good
FOB      free on board
FRT      flash recognition training

G

GDPR    General Data Protection Regulation
GI          geographical indication
GLA      gross leasable area
GMROII      gross margin return on inventory investment
GRP      gross rating point
GUI      graphical user interface

H

HTML      hypertext markup language
HTTP      hypertext transfer protocol
HTTPS     HTTP Secure or HTTP over SSL (secure socket layer)

I

ICS      Index of Consumer Sentiment
IRR      internal rate of return

J

JIT      just-in-time (inventory)

K

KPI      key performance indicator

L

LCV      lifetime customer value
LSI      latent semantic indexing
LTV      lifetime customer value

M

MarCom      marketing communications
MIS      management information system
MkIS       marketing information system
MMAP      Marketing Metric Audit Protocol
MROI       marketing return on investment
MSA       metropolitan statistical area

N

NBD      negative binomial distribution
NIL       name, image and likeness
NILI      name, image, likeness and influence
NPD      new product development
NOPAT      net operating profit after tax
NPV      net present value

O

OCR      optical character recognition
OEM      original equipment manufacturer
OTB      open to buy
OTS      opportunities to see
OTT       over-the-top (media)

P

P4P      pay for performance
PACT      positioning advertising copy testing
PCV      product category volume
PFP      pay for performance
PLC      product life cycle
PMSA      primary metropolitan statistical area
PPC      pay per click
PR      public relations
PR      page rank
PRP     persuasion rating point
PSA      public service announcement
PSM      price sensitivity meter

Q

QA      quality assurance
QC      quality control
QR      quick response (delivery system)
QSR      quick service restaurant

R

R&D      research and development
RDD      random digit dialing
ROI      return on investment
ROMI      return on marketing investment
ROS     return on sales

S

SaaS     software as a service
SEO      search engine optimization
SERP      search engine results page
SINK      single income-no kids
SKU      stock-keeping unit
SME        small and medium enterprises
SMSA      standard metropolitan statistical area
SPPD      sales per point of distribution

T

TOMA      top-of-mind awareness
TRP      target rating point
TV      television

U

UCC      uniform commercial code
UFC      uniform freight classification
UPC      uniform product code
URL      uniform resource locator
USP      unique selling proposition

V W

VAR      value-adding reseller
VNR      video news release

X Y Z

XML      eXtensible markup language

See also

Marketing Institutions and Organizations
Marketing Acts, Regulations and Standards

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