Definitions
Click and collect, also called curbside pickup or buy online, pick-up in store (BOPIS), is a model that lets shoppers purchase merchandise online and pick up their orders at a physical store, locker, or drive-up bay. It has evolved from a pandemic workaround into a mainstream fulfillment option for retailers. [1]
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Research online, purchase offline (ROPO) is a modern trend in buying behavior where customers research relevant product information to qualify their buying decision before deciding to buy the chosen product in a local store. ROPO is often equated with click and collect, that is, the process of online reservation and subsequent pick-up of the product at the store. [2]
According to Capital One, 75% of consumers have researched products online before buying them in-store. [3]
The opposite of ROPO is showrooming: researching a product in a physical store before buying it online. [4]
See Also
Buy now, pay later
Shopping cart
References
- Sarah McDonald, Shopify, How Click and Collect Works, Aug 8, 2025.
- Google, Research Online Purchase Offline. Die Bedeutung des Internet im Kaufentscheidungsprozess, 2011.
- CapitalOne Shopping, Consumer Product Research Statistics, updated July 9, 2025.
- Adler, Emily, Business Insider, July 13, 2014; “‘Reverse Showrooming’: Bricks-And-Mortar Retailers Fight Back”.
- Universal Marketing Dictionary Project, 2026.