Today most businesses with physical locations also have online options.
Definition
Brick-and-mortar (B&M) refers to retail businesses that have physical (rather than virtual or online) presences—in other words, stores built of physical material (such as bricks and mortar).
Clicks-and-mortar, bricks-and-clicks, and clicks-and-bricks are all ways of referring to a business model which integrates physical brick-and-mortar retail locations with online marketing.
Ordering pizza online is one of the earliest examples of use of the clicks-and-mortar model.
See Also
Retail store
Retail store features
Retail store layout
References
- Govoni, N.A. Dictionary of Marketing Communications, Sage Publications. (2004)