Grocery store shelves are filled with CPGs.
Definition
The terms packaged goods, consumer packaged goods (CPGs) or fast-moving consumer goods (FMCGs) all refer to goods that are:
- usually sold in smaller packages,
- carry a low unit price,
- are distributed through food and drug retailers,
- are heavily promoted (usually in mass media), and
- are bought and consumed frequently.[1]
References
- ^ American Marketing Association, AMA Dictionary.