Definition
Advertising media are the various mass media that can be employed to carry advertising messages to potential audiences or target markets for goods, services, organizations or ideas.
These include digital media, print media, direct mail advertising, radio, broadcast television, cable television, outdoor advertising, transit advertising, and specialty advertising.
Direct mail advertising refers to the use of the mail delivered by the U.S. Postal Service or other delivery services as an advertising media vehicle.
Advertising clutter refers to the extent to which multiple advertising messages compete for the consumer’s (limited) attention. It often is used to indicate multiple competing messages in a given time frame and medium (such as television).
References
- American Marketing Association, AMA Dictionary.