Rate Card

Definition

In distribution, rate means a charge usually expressed in dollar terms for the performance of some transportation or distribution service.

rate card

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In advertising, rate is defined as the cost of a unit of space or time in an advertising media vehicle.

In advertising media, a rate card is a printed listing of the charges associated with different amounts of time or space, different placements in the vehicle, and other conditions of sales.

Rate cards often serve as a starting point for negotiation, in the fashion of the sticker price on a new car.

Rate differential is the difference between the local advertising and national advertising rates charged by a local media vehicle.

Rate regulation is the process by which rates are administered. In a highly regulated economy, this could include extensive rules and policies on pricing and related services. Regulation occurs at the federal, state, and local levels.

References

  1. American Marketing Association, AMA Dictionary.

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