Definition
In distribution, rate means a charge usually expressed in dollar terms for the performance of some transportation or distribution service.
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In advertising, rate is defined as the cost of a unit of space or time in an advertising media vehicle.
In advertising media, a rate card is a printed listing of the charges associated with different amounts of time or space, different placements in the vehicle, and other conditions of sales.
Rate cards often serve as a starting point for negotiation, in the fashion of the sticker price on a new car.
Rate differential is the difference between the local advertising and national advertising rates charged by a local media vehicle.
Rate regulation is the process by which rates are administered. In a highly regulated economy, this could include extensive rules and policies on pricing and related services. Regulation occurs at the federal, state, and local levels.
References
- American Marketing Association, AMA Dictionary.