Distribution refers to the act of marketing and carrying products to consumers. It is also used to describe the extent of market coverage for a given product. [1]

Along with productprice, and promotion, distribution – represented by place or placement – is one of the 4 P’s of the marketing mix. [2]

Distribution metrics are mainly used to assess availability in retail stores. [2]


  1. American Marketing Association, AMA Dictionary.
  2.  Common Language in Marketing Project, 2021.

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