Definition
Computer-assisted interviewing (CAI) is the conducting of surveys using computers to manage the sequence of questions and in which the answers are recorded electronically through the use of the keyboard or touch screen.
Depth interview refers to an unstructured personal interview in which the interviewer attempts to get subjects to talk freely and to express their true feelings.
A telephone interview is a telephone conversation between a representative of a research organization (i.e., the interviewer) and a respondent or interviewee.
Plus-one dialing is a technique used in telephone interviews in which a single randomly determined digit is added to numbers selected from the telephone directory to find and include non-listed numbers in the sample.
With random digit dialing, the numbers to be called are randomly generated.
See also
References
- American Marketing Association, AMA Dictionary.