Search Engine Optimization (SEO)


Search engine optimization (SEO) is the process of developing a marketing/technical plan to improve visibility within one or more search engines. Typically, this consists of two elements.

On a technical side, SEO refers to ensuring that a website can be indexed properly by the major search engines and includes the use of the proper keywords, content, code, and links.[1]

On the marketing side, SEO refers to the process of targeting specific keywords where the site should “win” in searches. This can be done by modifying a website to score well in the algorithms search engines use to determine rank, or by purchasing placement with individual keywords. Often, SEO programs are a blend of several elements and strategies. [2]

Note: When SEO is used to describe an individual, it stands for search engine optimizer.



  1. ^ American Marketing Association, AMA Dictionary.
  2. ^ SEMPO. Glossary of Terms.

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