Definition
Service–Dominant Logic is a strategic framework that treats customers as value creators in their interactions with producers. All interactions within an economy, including the purchasing of products, are viewed as service-to-service interactions; i.e., the application of competences (knowledge and skills) for the benefit of the parties.
This framework emphasizes producers gaining valuable information from consumers in addition to any money provided for goods and services. Under Service-Dominant Logic, an organization’s goal is to maximize profit through both the efficient production and distribution of goods or services AND the acquisition of tactical and strategic knowledge.
This is also known as service-centered marketing. This framework is consistent with what the marketing concept has traditionally embodied. It contrasts with the concept of Goods-Dominant Logic.
References
- Universal Marketing Dictionary Project, 2024.