definition of client

Customers of financial services are normally called “clients.”

customer is an individual, household or organization that buys a product.

Sellers often distinguish between end users and resellers, both of which are customers.

A customer of services is also referred to as a client.

A customer who repeatedly purchases on a predetermined schedule is also referred to as a subscriber.

The American Marketing Association’s widely cited historical definition of customer includes “prospective purchasers.” [2] Today, these are more commonly referred to as prospects.

See Also

Customer count
Customer equity
Customer lifetime value
Customer profit
Customer satisfaction
Customer value propositions
Customer-driven innovation


  1.  Common Language in Marketing Project, 2022.
  2.  American Marketing Association, AMA Dictionary.

Comments are closed.