definition of client

Customers of financial services are normally called “clients.”

customer is an individual, household or organization that buys a product.

Sellers often distinguish between end users and resellers, both of which are customers.

A customer of services is referred to as a client.

A customer who repeatedly purchases on a predetermined schedule is referred to as a subscriber. [1]

Customer count is the number of customers that have bought during a specified period of time – a measure of how well a firm is attracting and retaining customers. When computing, avoid double-counting people who made more than one purchase during the period. [1]

The American Marketing Association’s historical definition of customer includes “prospective purchasers.” [2] Today, these are more commonly referred to as prospects.

See Also

Customer equity
Customer lifetime value
Customer profit
Customer satisfaction
Customer value propositions
Customer-driven innovation


  1.  Common Language in Marketing Project, 2022.
  2.  American Marketing Association, AMA Dictionary.

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