Definition
A facing is a frontal view of a single package of a good on a fully stocked store shelf.
Share of shelf is a marketing metric that compares the facings of a given brand to the total facings positions available.
Purpose
Share of shelf quantifies the display prominence of a brand.
Construction
Share of shelf (%) = (# facings for brand ÷ Total # facings) x 100
See also
References
- ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.