Share of Shelf

share of shelfDefinition

Share of shelf is a metric that compares the facings of a given brand to the total facings positions available.[1]


Share of shelf quantifies the display prominence of a brand.


      Share of shelf (%) = (# facings for brand ÷ Total # facings) x 100

See also



  1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.

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