Share of Shelf

Definition

Share of shelf is a metric that compares the facings of a given brand to the total facings positions available.[1]

Purpose

Share of shelf quantifies the display prominence of a brand.

Construction

      Share of shelf (%) = (# facings for brand ÷ Total # facings) x 100

See also

• Distribution

 

References

1. ^ Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance (Second Edition). Upper Saddle River, New Jersey: Pearson Education, Inc.