Social Media Marketing


Social media marketing is a tactic that taps into the growth of social networks, encouraging users to adopt and pass along widgets or other content modules created by a brand, or to add a brand to the user’s social circle of friends. [1][2]

See also


  1. ^ iab. IAB Interactive Advertising Wiki.
  2. ^ American Association of Advertising Agencies (4As). A Marketer’s Guide to Understanding the Economics of Digital Compared to Traditional Advertising and Media Services (Marketer’s Guide Series), 2009.
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