Definition
Digital marketing, also called 0nline marketing, web marketing or Internet marketing) combines traditional marketing principles and practices with the interactive features of the Internet, for the purpose of delivering need-satisfying goods and services to consumers; organizations conducting marketing by communication with consumers on the Internet. [1]
Affiliate marketing is an online marketing strategy that involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is typically awarded based on performance measures such as sales, clicks, registrations, or a combination of these and other factors. [1]
Online Marketing Elements
Ad clicks refer to number of times users click on an online advertisement. [1]
An ad title is the first line of text displayed in a clickable search or context-served ad. Ad titles serve as ad headlines. [1]
Ad copy is the main text of a clickable search or context-served ad. It usually makes up the second and third lines of a displayed ad, between the ad title and the display URL. [2]
Ad blocking is the removal of advertising from web pages using specialized software. Typically, these programs suppress pop-up and pop-under ads. [1]
Ad scheduling is the practice of scheduling the day into several parts, during each of which a different advertising rule is applied based on advertising objective, budget, and competitors. [1]
An ad group is a set of ads and related keywords within a online marketing campaign. The ads can be displayed to prospective customers searching for or viewing content related to your keywords and/or ads. A default ad group bid can be applied to all keywords in an ad group or set custom bids for individual keywords. [3]
A banner ad is a graphical internet advertising tool in which visitors click on the graphic to be taken to another website. [2] Early banner ads typically ran across the top of a webpage. They were first created by the website, hotwired.com (home of Wired magazine), which was launched in October of 1994. [4] Banner ads now refer to ads of varying sizes and positions. [5]
Banner blindness is a term referring to the tendency of internet users to ignore banner ads. [2]
See Also
Advertising
Advertisement
Ad awareness
Ad views
References
- Govoni, N.A. Dictionary of Marketing Communications, Sage Publications 2004.
- American Marketing Association, AMA Dictionary.
- Universal Marketing Dictionary Project
- Welcome to The “First” Banner Ad, www.thefirstbannerad.com/
- IAB, IAB Display Advertising Guidelines, www.iab.net/guidelines/508676/508767/displayguidelines.
- SEMPO, SEM Glossary.