Total Distribution

Definition

Total distribution is the sum of All Commodity Volume (ACV) or Product Category Volume (PCV) distribution for all of a brand’s stock-keeping units (SKUs), calculated individually.

By contrast with simple brand ACV or PCV, which are based on the all commodity or product-category sales of all stores that carry at least one SKU of a brand, total distribution also reflects the number of SKUs of the brand that is carried by those stores.

See also

Numeric distribution
Category performance ratio
Share of shelf

References

1. Farris, Paul W.; Neil T. Bendle; Phillip E. Pfeifer; and David J. Reibstein (2006). Marketing Metrics: 50+ Metrics Every Executive Should Master (First Edition). Upper Saddle River, New Jersey: Pearson Education, Inc., page 183.