Transparent Metric

10 Characteristics of an Ideal Marketing MetricDefinition

A transparent metric is one for which the claims of specific properties or capabilities for the metric are substantiated and open to independent verification.

This includes the user having the opportunity to know the limitations, construction, and sources of data for the metric.

See Also

MASB: Marketing Metric Accountability Protocol – 10 Characteristics of an Ideal Metric


  1. Universal Marketing Dictionary Project, 2023.

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