business education | Universal Marketing Dictionary

MARKETING TERM of the WEEK: Apple Cart Edition

June 1, 2023 June 6, 2023

Which process enables a small company with fewer resources to successfully challenge larger, established businesses?…

May 31, 2023 May 31, 2023

Top 10 search terms for May 2023 ranked by unique pageview: all commodity volume marketing mix buying…

October 5, 2022 October 19, 2022

Content such as product packaging, SEO efforts, and marketer podcasts is classified as WHAT? ANSWER…

March 29, 2022 April 14, 2022

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

February 10, 2022 February 16, 2022

Within a group of buyers of a specific brand, the percentage of purchases within the…

August 18, 2021 August 25, 2021

Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…

March 17, 2021 March 25, 2021

Packaging products in a manner that is sensitive or responsive to ecological concerns is called…

March 27, 2019 March 27, 2019

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…