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Home Posts tagged "business education"

Tag: business education

MARKETING TERM of the WEEK: Digital Footprint Edition

October 5, 2022 October 19, 2022
Marketing Term of the Week from MASB

Content such as product packaging, SEO efforts, and marketer podcasts is classified as WHAT? ANSWER…

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MARKETING TERM of the WEEK: Of All Things Edition

March 29, 2022 April 14, 2022
Marketing Term of the Week from MASB

The strategic integration of all possible points of contact between customers/prospects and the marketer and/or…

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MARKETING TERM of the WEEK: Brand Demand Edition

February 10, 2022 February 16, 2022
Marketing Term of the Week

Within a group of buyers of a specific brand, the percentage of purchases within the…

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MARKETING TERM of the WEEK: Up and Down Edition

August 18, 2021 August 25, 2021
Marketing Term of the Week

Retailer-sponsored cooperatives, wholesaler-sponsored cooperatives and franchise systems are principal types of WHAT? ANSWER A contractual vertical…

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MARKETING TERM of the WEEK: Does Dyeing Beer on St. Patty’s Day Count?

March 17, 2021 March 25, 2021
Marketing Term of the Week

Packaging products in a manner that is sensitive or responsive to ecological concerns is called…

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MARKETING TERM of the WEEK: Promotion Edition

March 27, 2019 March 27, 2019
Marketing Term of the Week

Which term refers to the documentation of product performance claims made in ads? ANSWER STAY…

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