Top 10 search terms for May 2023 ranked by unique pageview:
- all commodity volume
- marketing mix
- buying roles
- product-market growth matrix
- price per statistical unit
- brand
- industrial products
- family life cycle
- media channel
- Voice of the Customer (VOC)
The Universal Marketing Dictionary (formerly the Common Language Marketing Dictionary) is the definitive source for marketing terms and definitions – with more than 18,000 terms defined and over 30,000 monthly users.
A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!
Please share this free educational resource from MASB!