Top 10 Marketing Terms – May 2023

Top 10 search terms for May 2023 ranked by unique pageview:

  1. all commodity volume
  2. marketing mix
  3. buying roles
  4. product-market growth matrix
  5. price per statistical unit
  6. brand
  7. industrial products
  8. family life cycle
  9. media channel
  10. Voice of the Customer (VOC)

The Universal Marketing Dictionary (formerly the Common Language Marketing Dictionary) is the definitive source for marketing terms and definitions – with more than 18,000 terms defined and over 30,000 monthly users.

A project of the Marketing Accountability Standards Board, this is the only marketing lexicon curated monthly by a team of authorities, and your input is welcome!

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