Tag: marketing glossary
MARKETING TERM of the WEEK: Show Me the Money Edition
What is the difference between brand equity and the financial value of a brand (FVB)? ANSWER Unlike brand equity, the financial…
MARKETING TERM of the WEEK: Engagement Edition
Cross-media video engagement is often measured in terms of length of time viewed, completed view rates…
MARKETING TERM of the WEEK: Show Me the Money Edition
What is the difference between brand equity and the financial value of a brand (FVB)? ANSWER Unlike brand equity, the financial…
MARKETING TERM of the WEEK: Engagement Edition
Cross-media video engagement is often measured in terms of length of time viewed, completed view rates…