MARKETING TERM of the WEEK: Proper Profit Edition
Which metric adjusts gross margin for costs such as storage, handling, and allowances paid by…
Tag: marketing glossary
MARKETING TERM of the WEEK: Fool Me Twice Edition
A consumer’s decreasing probability of a repeat purchase after a bad experience with a brand…
MARKETING TERM of the WEEK: Jive Talking Edition
MARKETING TERM of the WEEK: Abbreviation Augmentation Edition
What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…
MARKETING TERM of the WEEK: I Spy Edition
Techniques that investigate how people live, what interests them, and what they like are referred…
MARKETING TERM of the WEEK: Head-to-Head Pt 4
A market situation in which there are few buyers but potentially a large number of…
MARKETING TERM of the WEEK: Client Reliant Edition
Name a collaborative practice that contributes and adds value to a client’s business through deep…
MARKETING TERM of the WEEK: 300th Edition
Which approach to marketing allows CMOs to take responsibility for the profit or loss from…
MARKETING TERM of the WEEK: Chalkboard Edition
Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…
MARKETING TERM of the WEEK: Dangerous Curve Edition
A demand curve can be shifted outward by increasing WHAT? ANSWER A demand curve can…
MARKETING TERM of the WEEK: Fool Me Twice Edition
A consumer’s decreasing probability of a repeat purchase after a bad experience with a brand…
MARKETING TERM of the WEEK: Jive Talking Edition
MARKETING TERM of the WEEK: Abbreviation Augmentation Edition
What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…
MARKETING TERM of the WEEK: I Spy Edition
Techniques that investigate how people live, what interests them, and what they like are referred…
MARKETING TERM of the WEEK: Head-to-Head Pt 4
A market situation in which there are few buyers but potentially a large number of…
MARKETING TERM of the WEEK: Client Reliant Edition
Name a collaborative practice that contributes and adds value to a client’s business through deep…
MARKETING TERM of the WEEK: 300th Edition
Which approach to marketing allows CMOs to take responsibility for the profit or loss from…
MARKETING TERM of the WEEK: Chalkboard Edition
Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…
MARKETING TERM of the WEEK: Dangerous Curve Edition
A demand curve can be shifted outward by increasing WHAT? ANSWER A demand curve can…