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Home Posts tagged "marketing glossary"

Tag: marketing glossary

MARKETING TERM of the WEEK: Jive Talking Edition

February 2, 2023 February 2, 2023
Marketing Term of the Week

Which term for things used to identify a seller’s product has often been used in…

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MARKETING TERM of the WEEK: Abbreviation Augmentation Edition

October 19, 2022 October 26, 2022
Marketing Term of the Week from MASB

What letter was added to the PEO Model in 2014? ANSWER In the 2014 book Spin…

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MARKETING TERM of the WEEK: I Spy Edition

September 13, 2022 September 20, 2022
Marketing Term of the Week from MASB

Techniques that investigate how people live, what interests them, and what they like are referred…

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MARKETING TERM of the WEEK: Head-to-Head Pt 4

August 31, 2022 September 7, 2022
Marketing Term of the Week from MASB

A market situation in which there are few buyers but potentially a large number of…

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MARKETING TERM of the WEEK: Client Reliant Edition

August 4, 2022 August 9, 2022
Marketing Term of the Week from MASB

Name a collaborative practice that contributes and adds value to a client’s business through deep…

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MARKETING TERM of the WEEK: 300th Edition

July 12, 2022 July 19, 2022

Which approach to marketing allows CMOs to take responsibility for the profit or loss from…

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MARKETING TERM of the WEEK: Chalkboard Edition

April 20, 2022 April 27, 2022
Marketing Term of the Week from MASB

Gross cost of merchandise sold is subtracted from net sales to calculate WHAT? ANSWER Gross…

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MARKETING TERM of the WEEK: Dangerous Curve Edition

October 21, 2021 October 27, 2021

A demand curve can be shifted outward by increasing WHAT? ANSWER A demand curve can…

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MARKETING TERM of the WEEK: Mapping at Work Edition

July 13, 2021 July 22, 2021
Marketing Term of the Week

The human population characteristics of a firm or nation that greatly affect markets are known…

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MARKETING TERM of the WEEK: Tattoo You Edition

May 27, 2021 June 2, 2021
Marketing Term of the Week

Putting your brand’s logo on an athlete’s game skin is an example of WHAT? ANSWER…

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