marketing glossary | Common Language Marketing Dictionary

MARKETING TERM of the WEEK: Dangerous Curve Edition

October 21, 2021 October 27, 2021

A demand curve can be shifted outward by increasing WHAT? ANSWER A demand curve can…

July 13, 2021 July 22, 2021

The human population characteristics of a firm or nation that greatly affect markets are known…

May 27, 2021 June 2, 2021

Putting your brand’s logo on an athlete’s game skin is an example of WHAT? ANSWER…

November 11, 2020 November 17, 2020

Which type of distribution system allows users to access video, audio and other types of…

October 28, 2020 November 3, 2020

What is the difference between brand equity and the financial value of a brand (FVB)? ANSWER Unlike brand equity, the financial…

September 30, 2020 October 6, 2020

Cross-media video engagement is often measured in terms of length of time viewed, completed view rates…