MARKETING TERM of the WEEK: Abbreviation Augmentation Edition

What letter was added to the PEO Model in 2014?


In the 2014 book Spin Sucks, Gina Dietrich presented the PESO (Paid-Earned-Shared-Owned) Model, which includes shared media as a fourth group. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS


Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Comments are closed.