MARKETING TERM of the WEEK: Soothsayer Edition
Evaluating the usefulness of a measuring instrument as a foreteller of some characteristic or behavior…
Tag: marketing test
MARKETING TERM of the WEEK: In Common Edition
What do you call a group of individuals with shared characteristics—like behavior, interests or demographics—used…
MARKETING TERM of the WEEK: Ad Lab Edition
The group of individuals within a marketing organization who manage and produce advertising and other…
MARKETING TERM of the WEEK: Future Cents Edition
MARKETING TERM of the WEEK: In Common Edition
What do you call a group of individuals with shared characteristics—like behavior, interests or demographics—used…
MARKETING TERM of the WEEK: Ad Lab Edition
The group of individuals within a marketing organization who manage and produce advertising and other…
