MARKETING TERM of the WEEK: Ad Lab Edition

The group of individuals within a marketing organization who manage and produce advertising and other promotional content can be referred to as what?

ANSWER

Specific roles and functions within the creative department often include commercial director or producer, copy supervisor, copy writers, graphic artists, and video specialists. READ MORE…

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Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board

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