Value in Use
Value-in-use refers to the amount of money or goods that buyers would be willing to pay for a product (good or service). Value-in-use is always greater than value-in exchange.
Value-in-use pricing is a method of setting prices in which an attempt is made to capture a portion of what a customer would save by buying a firm’s product.
- ^ American Marketing Association, AMA Dictionary.
- Universal Marketing Dictionary Project, 2023.