Value in Use


Value-in-use refers to the amount of money or goods that buyers would be willing to pay for a product (good or service). Value-in-use is always greater than value-in exchange.[1]

Value-in-use pricing is a method of setting prices in which an attempt is made to capture a portion of what a customer would save by buying a firm’s product.[2]

See Also

Value added
Value analysis
Value pricing


  1. ^ American Marketing Association, AMA Dictionary.
  2.  Universal Marketing Dictionary Project, 2023.

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