Value Propositions

value proposition definition



Customer value propositions or selling propositions are the sum total of benefits a customer is promised to receive in return for his or her patronage and the associated payment (or other value transfer).

A customer value proposition is what is promised by a company’s marketing and sales efforts, and then fulfilled by its delivery and customer service processes.[1]

See Also

Value added
Value analysis
Value in use


  1. ^ American Marketing Association, AMA Dictionary.

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