MARKETING TERM of the WEEK: Measurement Edition

What term refers to the degree to which a test subjectively appears to measure the variable or construct that it is supposed to measure?

ANSWER


Get Marketing Term of the Week by email!

Please share this free educational resource!
Share on Facebook
Facebook
Pin on Pinterest
Pinterest
Tweet about this on Twitter
Twitter
Share on LinkedIn
Linkedin
Email this to someone
email

Comments are closed.