MARKETING TERM of the WEEK: Brand Metric Edition

One of the indicators of the strength of a brand in the hearts and minds of customers, brand preference represents which brands are preferred when which two factors are equal?

ANSWER

Brand preference or brand choice represents which brands are preferred under assumptions of equality in price and availability. READ MORE…

BONUS VIDEO from the FINANCE in MARKETING LIBRARY:

YouTube: Five Compelling Reasons to Use Brand Preference [Frank Findley]