MARKETING TERM of the WEEK: Digital Marketing Edition

Which digital advertising measure can never be higher than the other? REACH or IMPRESSIONS

ANSWER

Reach is the number of people who have been exposed to an ad. Impressions are the number of times someone has been exposed to an ad. Therefore, reach can never be larger than the number of impressions. READ MORE…

Check out Reach vs. Impressions from the FINANCE in MARKETING Library on YouTube!
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