HomeMTOWMARKETING TERM of the WEEK: Preferred Brand Edition
MARKETING TERM of the WEEK: Preferred Brand Edition
One of the three classes of methodologies used to measure brand preference involves planned purchases among a competitive set of brands, known as WHAT?
ANSWER
Constant sum measures are planned purchases among a competitive set of brands. READ MORE…
Please allow the use of cookies by this website to improve your browsing experience. Accept Learn more from our Cookie Policy. Read More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
