MARKETING TERM of the WEEK: Student-Athlete Edition Pt 2

MASB, the Marketing Accountability Standards Board, proposes that a second “I” be added to the acronym, NIL (name, image and likeness). What would the second “I” stand for?


MASB proposes adding influence to the three elements to create the expanded term NILI. READ MORE…

Please share this free educational resource from MASB!

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