MARKETING TERM of the WEEK: Bullseye Edition

How does one quantify the gross rating points achieved by an advertisement or campaign among targeted individuals within a larger population?

 

ANSWER

Target rating points (TRPs) are calculated as a percentage using for the denominator the total target audience and for the numerator the total impressions delivered to the target audience multiplied by 100. READ MORE…

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○ a project of MASB, the Marketing Accountability Standards Board

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