MARKETING TERM of the WEEK: And now a word from…

The compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property match is referred to as WHAT?

ANSWER

Sponsorship fit is the compilation of consumers’ subjective assessments of how well a sponsor and the sponsored property/entity match or fit together. READ MORE…

Get Marketing Term of the Week by EMAIL! SEE PREVIOUS TERMS

Marketing Term of the Week ©2021 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

Comments are closed.