MARKETING TERM of the WEEK: Tailor Made Edition

Operating in several segments of the market with offerings and market strategies tailored to each segment is called WHAT?

ANSWER

In differentiated marketing, a business operates in several segments of the market with offerings and market strategies tailored to each segment. READ MORE…

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Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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