MARKETING TERM of the WEEK: Bad Business Edition

Which illegal practice involves a salesperson agreeing to sell a product only on the condition that the vendee also purchase another product?

ANSWER

tying arrangement exists when a person agrees to sell one product, the tying product, only on the condition that the vendee also purchase another product, the tied productREAD MORE…

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Marketing Term of the Week ©2022 Common Language Marketing Dictionary ○ All Rights Reserved
○ a project of MASB, the Marketing Accountability Standards Board

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