MARKETING TERM of the WEEK: Cheap Thrills Edition

Pricing items below cost to attract customers is called WHAT?


Loss-leader pricing is the featuring of items priced below cost or at relatively low prices to attract customers.  READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS
Please share this free educational resource from MASB!

Marketing Term of the Week ©2023 Universal Marketing Dictionary ○ All Rights Reserved
○ a project of the Marketing Accountability Standards Board (MASB)

Comments are closed.