MARKETING TERM of the WEEK: Back to Basics Edition

Because they are uncomplicated and easy to use, sales revenue and average price per unit are which kind of metrics?


simple metric is one that is readily available, uncomplicated and easy to use. “Simple” is one of the 10 Characteristics of an Ideal Metric designated by the Marketing Accountability Standards Board. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS


Please share this free educational resource from MASB!

Marketing Term of the Week ©2023 Universal Marketing Dictionary

Comments are closed.