MARKETING TERM of the WEEK: Scrambled Metrics Edition

R  I  G  I  M  O

Unscramble these letters to find a metric that is vital in determining whether sales rates justify inventory positions.


Gross margin return on inventory investment (GMROII) is a profitability metric for retail products and categories. READ MORE…

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Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board

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