What do you call the degree to which a channel relationship is stable, loyalty has been built, and each participant is willing to make sacrifices to maintain the exchange?
ANSWER
Channel member commitment is the degree to which a channel relationship is stable, loyalty has been built, and each channel member is willing to make sacrifices to maintain the exchange. READ MORE…
Marketing Term of the Week ©2024 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board
Please share this free educational resource from MASB!