MARKETING TERM of the WEEK: Arms Length Edition

Which metric measures the portion of an audience exposed to an advertisement enough times to be influenced?

ANSWER

Effective reach is defined as the number of people or the percentage of the audience that receives an advertising message with a frequency equal to or greater than the effective frequency. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Comments are closed.