MARKETING TERM of the WEEK: Watching the Watchers Edition

Which metric counts the average viewership of all commercials during a program – even if individual spot viewership varies considerably?

ANSWER

Average minute audience counts average viewership of commercials during a program. C3 is a tally of how many people watched a program live – plus within the following three days. C7 is live plus seven days. READ MORE…

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Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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