MARKETING TERM of the WEEK: Quest for Buyer Edition

What do you call the process of finding those potential customers who are in the market and ready to buy?

ANSWER

In internet terms, acquisition strategy is the attempt to lead customers to a website and to welcome them, answer their questions, and close the sale. READ MORE…

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Marketing Term of the Week ©2025 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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