MARKETING TERM of the WEEK: Gratification Now Edition

What do you call a buyer receiving an item immediately with little or no initial payment and paying off the balance over several payments?

ANSWER

Buy Now Pay Later (BNPL) is the purchase of an article through a type of installment loan. READ MORE…

Special thanks to dictionary user Joanna Vetter for suggesting this term be added!


Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

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