MARKETING TERM of the WEEK: Sales Team Six Edition

With the Pareto Principle, what percentage of salespeople generate a disproportionately large amount of a firm’s sales?

 ANSWER

The 80/20 Rule or “Pareto Principle” describes a situation in which 20 percent of salespeople, territories, products, or customers generate 80 percent of sales or profits. READ MORE…

Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.