MARKETING TERM of the WEEK: Paper or Plastic Edition

What is the term for the difference between the selling price and cost of an entire retail transaction, including a number of products?

 

ANSWER

Shopping basket margin is named for the “basket” of purchases that a consumer makes. READ MORE…

Get Marketing Term of the Week by EMAIL! See PREVIOUS TERMS

 


Marketing Term of the Week ©2026 Universal Marketing Dictionary – a project of the Marketing Accountability Standards Board.

Please share this free educational resource from MASB!

Comments are closed.