Definition
An account represents a customer that purchases a company’s products or services. [1]
A house account (or direct account) is an important client, usually large, that is handled directly by executives or home-office personnel, rather than an account executive (advertising) or field sales force (sales). [1][2]
A key account is one of an advertising agency‘s major clients. “Key” may reflect the size of the client’s advertising budget, its profitability, percentage of total agency billings, or some other factor such as the prestige it gives to the agency that represents it.[2] In sales, a key account is a large account—usually generating more than a prespecified annual sales level—that receives special treatment from salespeople. [1]
A national account is a prospect or customer with locations in several sales territories that are sold, using a coordinated national strategy rather than strategies that focus on specific locations.
An account with an international scope is referred to as a global account. [1]
See also
Account-based marketing
Account classification
Sales management