Artificial intelligence (AI) is an area of computer science concerned with designing smart computer systems. AI systems exhibit the characteristics generally associated with intelligence in human learning, reasoning, and solving problems.
AI, machine learning and other automated systems draw upon media context to customize an ad. Since these types of systems draw upon a history built during non-emergency times, their recommendations are by default inappropriate to suddenly occurring crisis conditions.
- ^ American Marketing Association. AMA Dictionary.
- ^ Marketing’s Vital Role in Tackling the Covid-19 Pandemic, Frank Findley, Marketing Accountability Standards Board, 2020.