from iapp.co.th/blog/what-is-llm-large-language-model-beginners-guide
Definition
A large language model (LLM) is an advanced AI system that understands and generates natural language, or human-like text, using the data its been trained on through machine-learning techniques. LLMs can automatically generate text-based content that can be applied to a myriad of uses cases across industries, resulting in greater efficiencies and cost savings for organizations worldwide. [1]
Marketing applications for AI generally, and LLMs specifically, have been adopted by many organizations. [2]
See Also
References
- Microsoft Cloud Computing Glossary; https://azure.microsoft.com/en-us/resources/cloud-computing-dictionary/
- “The AI Marketing Canvas: A Five-Step AI Plan for Marketers” 2nd Edition, Rajkumar Venkatesan and Jim Lecinski; Stanford Business Books, 2026.